Inspiring pitch leaves Dragons in tears! | Dragons' Den – BBC
ong time ago there's a mama's boy a little fat cuz food brought him joy his mama makes the best chili pays when he left him he missed all that taste what taste
sweet chili paste bah chili paste I'm so in love we always Orteig days you'll understand whatother crap is this time to buy and invest in my chili pay hi my name is Will and I'm the heart of motto at motto we make one of the best Malaysian artisan in the UK and possibly the world based on a recipe I'm Nick from my mom
so what makes that chili paste so interesting number one it's versatile have you as a dip could way they all turn into a curry sauce to is delicious try marinating with some chicken i grill it in the oven once charge squeeze a tiny bit old lime over it
and are you having a succulent chicken satay and three it's irresistible just like yours truly we've started in May 2017 and we're so more than 8,000 units to date we've recently launched into our first supermarket let's boost and we'll be exporting to the likes of Germany Austria and
Switzerland in the couple of months I'm asking for 50,000 pounds in return for 20% of my little company and together let's bring matter to every kitchen and to every heart across the world I know we'll get there because my name is will and when there's a will there's
a way let me pass you something for you guys to try with a burning ambition to make a success of his fledgling chili paste company it's will choose welcome little bit of a kick of it yep quite nice actually Peter Jones is no stranger to propelling sources to
success he's the first to open the lid on this cheeky chaps condiment company the last person that entered the den with a source and Ivania guitar walked out with an investment and today he's a multi-millionaire you're looking to be the second person I don't want to be a
second person because that will be a shadow of him but I think I can be my own person and with the hell of you guys here I think we'll do great things so in essence then you've got a range of chili pastes yeah under the brand name of
Matt talk yes when I moved to the UK for my studies I was really homesick I needed to make my mom's chili paste so she posted really good quality entry of his all the way from Malaysia so that I could enjoy something that my mom used to make
okay where are you selling it at the moment local farm shops and Ellie's across Yorkshire as well as a booth supermarket and where do you make them so at the moment I will make them in my friends factory why did you smile when you said your friends factory
I think that I'm very lucky kiss without the support that I've received from friends family I wouldn't get here seriously that's very reflective humble thing to say my mom always taught me that just be nice yeah I have exactly the same ethos I think that's why I'm recognized
as the nicest dragon the happy-go-lucky entrepreneurs positivity seems to be having an effect in the den now tazed Levani wants a taste of the company's structure you've got people working for you so I have myself my co-founder who works in this part-time so did he get the listing
at Booth's no I did that actually how was the shares but then I whole 100% off the company okay and he has nothing he's my cousin probably in paper we should have those percentage being drawn out but in my culture in my family blood is thicker than water
so the intention is to give him half is that right yes I would understand the sales you had from May 2017 and then the whole of 2018 and then 2019 right I don't actually have that figure in my head but you don't have that figure in your head
yeah unfortunately I'm sorry about that that's a little bit disappointing taz Levani is no stranger to the dynamics of a family business but he's not impressed by wills lack of knowledge about his sales and it looks as though peter jones is taking a trip down memory lane to
mistakes from the past I've been involved in certain similar types of products and it was interesting because the product didn't sell as well in this type of containment moving forward yes we've thought about increasing the size of the jars another thing that we're looking into is we plan
to actually license the product so that the big boys could actually manufacture our products why would they want to do that when they can actually make the same product and create something themselves and the thing is they don't have me I can put a smile in anyone's face
well yeah hi what have you come here today for your expertise and your contacts yes I suffer from social anxiety so I'm not the best person to go out there and talk to people and I'm not great at phoning up people I get really really scared to do
that but what I can do is stand in front of people and tell people about my products and my little story and you're doing really well considering it if that's what you struggle from you wouldn't know there's nothing but admiration in the den for wills honesty and his
own special blend of charm hasn't gone unnoticed by Deborah Medan well you whose joy goodness fun and pleasure and that's fantastic but of course a product has to be able to convey that message and stand on its own describe you to me I'm a person who loves to
smile for whatever reason does that say that to you well it's quite simple and fun and by the way the colors I'm not sure it's that much fun if you don't find a way of getting people to pick your personality off the shelf they're gonna pick somebody else's
personality off the shelf this to me looks quite similar to quite a lot of products out there I've really enjoyed your pitch it has led me to what you said a little bit of joy but unfortunately I won't be investing I'm out Deborah Medan may be the first
dragon to go out but will smile shows no sign of wavering but is his pace to tell our Varney's tastes for me if you believed in yourself a lot more a lot more people will believe in you and I actually think you can achieve it and do it
I mean you've got that listing in boot but I think this area is a bit too niche for me I think if you keep pushing at it there's a will there's a way all right unfortunately I'm out for good luck thank you will yeah I think you've got
the makings of being a real entrepreneur thank you I have one problem this is an area that I'm not too familiar with there are better dragons that could help you a lot more than I can I'm not going to invest today and I'm out more sorrow for the
source entrepreneur as to more bow out of the deal is the dragon with the most experience in this market ready to dish out his verdict this is very very early stage and what you've created a big investment into your business right now with your experience is very risky
for an investor unless they're willing to jump into almost bed with you and run that whole project so that's not something that I can go on that journey with but I I say carry on but it's not for me and I'm out it's not looking good for will
as Peter Jones becomes the fourth dragon out leaving just Sarah Davies will she be willing to take a risk on this young entrepreneur [Music] I'm sat here when I'm thinking there's a guy up there who's been there and done this we've seen an entrepreneur walk into here full
of personality a bit of a product there and has made it into a worldwide global brand worth millions and he said no to this which tells me if I say yes surely I mean I don't know more than that nas when I came into the den I set
myself some clear parameters and this is everything I said but I wouldn't do there's Lords of chili paste but there's only one will and I think you are great and I just I love you and I really want to make this work with you I do and I
just think someone needs to give you that brick he's what I think we should do I'll make you an offer I'll give you all of the money me you and your cousin I think should have a third each can I talk to the war no I'm talking to
the world war Sara Davies lets her heart rule her head as she offers the full fifty thousand pounds but for 13 percent more equity than will originally wanted to give away I started my business because of my mom and she has always been behind me all the way
and we know her sport and everyone else does behind me I would have here today told you to you guys thank you all for your time and I would but it's you that's what I've invested in thing it's you will leaves behind an unusually emotional den and heads
back to Sheffield with an investment from seasoned business builder Sara Davies I'm feeling confident and I think our future will be we'll enjoy laughter and a bit of chilli in between how hard is that [Music] you
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